Everyone loves good food and many people love to try something new. If your restaurant has a menu that has not changed in ten years then you are probably losing out on customers. When customers have had the same meals at your restaurant over and over, they tend to get tired of eating the same dishes. Although it is good to keep the popular dishes on the menu it is also a good idea to refresh your menu with new innovative dishes.
When you update your menu will depend on your restaurant’s demand. If you are able to update it seasonally that will be in your favour. During the summer months it’s of no use keeping the winter dishes on your menu, and the same applies during the winter months with summer dishes. You want to keep the menu fresh. More importantly you want to cater to your customers’ wants at that time.
During winter it is a good idea to add new and favourite winter dishes such as soup or pastas. Baked potatoes with delectable toppings are also a wonderful winter meal. You could add dishes that are popular in other countries. Dishes with chilli or hot spices are fun meals for people try in the colder season. In addition, focus more on adding more hot drinks such as flavoured hot chocolate or create your own signature hot drink.
In summer, you can experiment with adding unique salads to your menu. Try interesting combinations that will intrigue your customers. Think about creating summer dishes based on vegetables that are in season or perhaps try dishes that are trending. People love to try interesting dishes that they’ve seen on television but are unable to recreate themselves. Also think about creating your own concoction of chilled drinks that have sweet delicious flavours. Cocktails and mocktails are a hit in spring and summer seasons.
If you’re unable to update your menu on a seasonal basis then review it annually. Decide on which dishes have been ordered most and keep those on your menu. The less popular dishes you can remove from the menu and replace them with new creations. Customers will enjoy trying the new meals and this will ensure that more customers return.
Updating your restaurant’s menu may seem like the least important part of your business, but it is a very integral part of it. It’s just as important as using the correct catering equipment in your commercial kitchen. Take the time to review your menu and make the necessary changes to get customers to come back often.