The Benefits of Anvil Sous Vide Circulators for Restaurants and Hotels

In this busy and fast paced world, chefs need to be able to keep up with the pace that restaurant and hotel customers demand. Fine restaurants and quality hotel kitchens need to exceed the expectations of their customers. The Anvil Sous Vide Circulators give you the advantage over competitors.

The Anvil Sous Vide Circulators are particularly suitable for precision cooking and it can reproduce dishes with the greatest consistency. This catering equipment can be clipped onto pots or onto 200 millimetre deep inserts via a versatile clamp. This allows you to clamp the unit onto the pot and leave it to heat and circulate while you’re tending to other tasks.

This catering equipment is used in water to heat and circulate the liquid. Therefore, the parts that are submerged are made from stainless steel which is durable and easy to clean. In commercial kitchen setting it is essential to use catering equipment that is convenient to clean in order to save time. The heating elements are also made from stainless steel. This ensures that it is not susceptible to rust and will function for a long time.

The Anvil Sous Vide Circulators are portable units that weigh only 1.9 kilograms. It is light and small measuring at 145 x 130 x 320 millimetres, yet it is able to produce 1500 Watts and 230 volts of power. Consequently they are quite reliable and durable which is ideal for the tough commercial kitchen environment.

It has a powerful circulation pump which has a removable filter in order to ensure a uniform temperature distribution while cooking. You can control the temperature electronically by means of a large digital display which shows the time as well as the set temperature and the current temperature. The electronic controller offers high accuracy in terms of heating and it is able to reach a maximum temperature of 99 degrees Celsius.

This catering equipment has also been manufactured with safety at the forefront. It has a built in float switch which activates as a safety cut out. Plus it features an over-temperature safety with a rest button function so that it does not overheat.

The Anvil Sous Vide Circulators are designed specifically for the commercial kitchens that offer designer dishes. It is ideal for the high-end restaurant or hotel that receives customers who expect the best of the best in terms of quality meals. Restaurants whose dishes focus on quality, flavour and presentation will benefit from this catering equipment due to the consistency it offers.

10 Unique Restaurant Promotion Ideas for New Restaurants

Just like any other business, new restaurant owners try to come up with ideas on how to promote their business to the people around their area of operation. So you got a few things figured out like people are hungry at least once a day, they like to socialize, they like to hangout in nice places with their friends and loved ones, therefore they’ll definitely do that in a dining place sooner or later, right? There is truth in this analogy, in fact, you might even conduct feasibility studies to further support your assumptions before you open your restaurant. Well, not everything works as planned so you need to have a unique restaurant promotion ideas if you are to succeed.

Before you go about doing that though, first know a few rules about restaurant promotion. They are as follows:

  1. Know Your Customer Base – Don’t just launch your restaurant marketing plan without knowing and clearly understanding your customers. Find out what their age groups are, your location versus their drive. When people are hungry is your place easily accessible to them if they want to grab some meals? Do you offer an affordable menu? You have to consider these things in order for your marketing campaign to succeed.
  2. Look at Your Business Challenges – Sometimes business challenges does not come from the outside, but rather from within your organization and staff. There may be times when they are idle at work and they’re not doing it on purpose, but rather the situation creates such scenarios. You need to come up with a plan to avoid this from happening and you make use of their time in the most efficient way.
  3. Revenue or Press? – The aim of your unique restaurant promotion ideas should be to create more press than revenue. Why? Because the longterm benefits of more press coverage is that it will increase the chances of your business to make profits exponentially. Not to mention gain of ideal clients. So utilize all your resources including social media to get the word out about your new and flourishing business franchise.
  4. Know Your Margins – Make sure you’ve calculated the costs to create the food on your menu, so you can make bundled offers and discounts without breaking even or get lesser profits than the initial investment amount you have put in. You may have to hire a professional to help you do this.

Here are the 10 best unique restaurant promotion ideas:1) Leverage a Bigger Event

If your restaurant is somewhere in the city, then there’s a good chance that big events are held there all year round. This is a perfect opportunity to launch your unique restaurant promotion ideas and offer meal discounts if they’ll attend the concert or big movie event nearby. By doing so you may see an increase in influx of customers by 7% at least, but it could be more. Even if it doesn’t go up assuming your regular income is $10,000 per day, then you will have gotten a $700 extra for it! Or it could be $2,000 more, who knows? Like I said the opportunity for leveraging on a bigger event near you increases your chances to earn.

2) Charities & Celebrities

You can also invite a big name or a local celebrity and do a fundraiser for your local charity or fire station. Pick a celebrity whose fees are within your budget range and although you will donate the proceeds of the day’s income, it wouldn’t be so bad as you will fortify your restaurant business’ reputation and get more customers as a result. It’s a practical investment that’s worth every penny you’ve put in.

3) Holidays

Giving freebies and gifts on special occasions or holidays is also another way to market your restaurant business. Pick out a holiday or maybe a specific holiday declared by the town or city that you do business in like St. Patrick’s Day or Christmas or the city’s Foundation Day or something and offer discounts or giveaways to your patrons. You will definitely reel in more customers than usual and get a hefty profit out of it.

4) Loyalty Offerings

Offer a loyalty card to longtime customers and it will give them a reason to hang out in your restaurant. They might even bring with them their family and friends and encourage them to be loyal customers as well, so they could get loyalty cards also. This way you will make your customers your marketing agents and you won’t even have to pay them for their work.

5) Bundling and Fixed Price Offerings

This is one of the best unique restaurant promotion ideas as it allows you to pair up your best-sellers and least salable items in your inventory. You’ll be able to clear out most of the items that are not selling very well and at the same time your menu favorite gets the much attention that it needs. Make sure to give offers that does not go below the break-even margin or you’ll suffer profit loss.

6) Get Them in the Doors

There may be items in your menu that don’t sell well, because they need to be consumed by more than one customer. What you’ll need to do is once again offer it on discount for a certain number of people who are willing to include it in their order. This restaurant marketing plan is called, “get them in the doors” strategy, where people are persuaded to buy this particular food on the menu and purchase more items along the way.

7) Down Time

In some cases, your restaurant business will experience slow nights and your staff and other utilities are not utilized properly and you may have to use them in some other way that will benefit your business. What you can do is make an offer with a limited window of opportunity, let’s say, the promo will only be available between 5pm – 7pm each day. This will create a temporary surge of customers coming in and your staff will then be useful.

8) Community Events

Participating in community events will help your restaurant get press time to a lot of people and they’ll become your patrons too! It could be anyone, someone who’s house got burned down and is in need of extra cash besides their insurance coverage; a local football team that needs funding also; or it could be a youth organization looking to raise funds for their community project or something. Exposure is the key here and the more exposure your business gets, the better it is for you.

9) Buy in Bulk & Upsell

Ever went to a nice place and you find something really nice that you like to buy and purchase more of it? Well, this will be true for any business. Sooner or later someone somewhere will walk into your restaurant and find that your avocado shake is the best thing they’ve tried in the world! You can bet that they’ll come back for more, so what you’ll do is offer a discount for every 5 or 10 glasses that they’ll purchase. Not only will you gain a repeat customer, but also get sales volume on items like you’ve never had before.

10) Launches & Openings

And last but not least is new menu launches and new store branch openings. Giving huge discounts or an eat-all-you-can offer will definitely give your business the kick-start it needs. Like all the other strategies on this list, this too will bring in new customers and will most likely make them your loyal patrons. It’s important to first build a solid customer base before reaching out to more people.

Marlon has been a blogger since 2010 and he’s also a freelancer in Upwork and People Per Hour. He is currently developing his own website called, The Outdoors and Adventure Blog as well as completing his first fantasy novel which he will publish this year in Amazon. At the moment he’s into restaurant marketing and other interests and he’ll be writing on various niches and topics.

The Importance of Updating Your Restaurant’s Menu

Everyone loves good food and many people love to try something new. If your restaurant has a menu that has not changed in ten years then you are probably losing out on customers. When customers have had the same meals at your restaurant over and over, they tend to get tired of eating the same dishes. Although it is good to keep the popular dishes on the menu it is also a good idea to refresh your menu with new innovative dishes.

When you update your menu will depend on your restaurant’s demand. If you are able to update it seasonally that will be in your favour. During the summer months it’s of no use keeping the winter dishes on your menu, and the same applies during the winter months with summer dishes. You want to keep the menu fresh. More importantly you want to cater to your customers’ wants at that time.

During winter it is a good idea to add new and favourite winter dishes such as soup or pastas. Baked potatoes with delectable toppings are also a wonderful winter meal. You could add dishes that are popular in other countries. Dishes with chilli or hot spices are fun meals for people try in the colder season. In addition, focus more on adding more hot drinks such as flavoured hot chocolate or create your own signature hot drink.

In summer, you can experiment with adding unique salads to your menu. Try interesting combinations that will intrigue your customers. Think about creating summer dishes based on vegetables that are in season or perhaps try dishes that are trending. People love to try interesting dishes that they’ve seen on television but are unable to recreate themselves. Also think about creating your own concoction of chilled drinks that have sweet delicious flavours. Cocktails and mocktails are a hit in spring and summer seasons.

If you’re unable to update your menu on a seasonal basis then review it annually. Decide on which dishes have been ordered most and keep those on your menu. The less popular dishes you can remove from the menu and replace them with new creations. Customers will enjoy trying the new meals and this will ensure that more customers return.

Updating your restaurant’s menu may seem like the least important part of your business, but it is a very integral part of it. It’s just as important as using the correct catering equipment in your commercial kitchen. Take the time to review your menu and make the necessary changes to get customers to come back often.

Food Lighting Tips From Pro Lighting Studio Experts

When it comes to food lighting, it is actually a little challenging for most people to find the best lighting and position it in a way that will help make the food look more appetizing. According to a sound and lighting company, the wrong type of lights can induce discomfort among a restaurant’s patrons. And even if the food served is delicious, under the wrong types of light, these can look unpalatable. Designer audio-video will mean nothing if your customers feel uncomfortable inside your establishment.

When it comes to designing for a restaurant, your customers should come first and foremost. Appropriate lighting chosen to fit the restaurant’s architecture can bring together the disparate elements of your establishment. But what does it mean to have good lighting?

Good lighting entails the combination of natural light with electric lights. Unknown to many people, daylight is the best type of light because it is naturally comfortable. The role of electric lighting is to simulate natural light. Prospective restaurant owners should also be aware that the color of the lights they use can induce moods and emotions. And as such, careful thought should be put into selecting which color of lights to use. Colors can perform multiple functions, ranging from highlighting specific interior details to focusing attention toward a specific activity or moment.

Additionally, restaurant owners should be aware of is that lights should be chosen based on functionality. Although it is important to match the lights used with the interior design and architecture of the establishment, the primary purpose of lighting should be defining the space based on its intended purpose. Once the purpose of the space has been designed, the next step that should be undertaken is selecting the right type of fixture and shapes.

As what many experts say, it is a rule that restaurants should provide an ample amount of light during breakfast. How much is enough? Ideally, your customers should be able to read the morning paper without any difficulty. During lunch, a moderate amount of lighting can work for a fast food restaurant. This matches the hectic pace of this meal time. For dinner, you should choose low intensity light which helps create an ambience of intimacy and leisure as this is what most people look for to be more comfortable.

Catering Equipment: Unbreakable Crockery for Hospitals

Hospitals have a lot on their plate, figuratively. They need to take care of sick patients, maintain the hospital building, ensure that administration is up to date, manage their accounting, as well as feed their patients. While many patients are able to still do things for themselves, others are far too ill. This presents a new problem for the hospital in terms of safety.

Patients who are unable to take care of themselves, consequently, need assistance with feeding themselves. Such patients may be clumsy as a result of their condition and could mishandle the hospital crockery causing it to fall on the floor. Hospitals experience a lot of breakage when it comes to plates, bowls, cups and glasses. This puts financial pressure on the hospital’s accounts department because they need to constantly find funding for replacement crockery.

Plastic crockery is not really a solution either. It may be cheaper but it doesn’t look presentable. Polycarbonate crockery is an option for hospitals because it is virtually unbreakable and looks beautiful like its glass or porcelain counterparts. These plates and bowls have a stunning mirror finish that looks like fine crockery. They are functional in the sense that they can also be stacked on top of each other for easy movement. So if you are a tending to a particular ward, you can collect all the dishes on a trolley and stack them neatly thus only making one round of collections. If you happen to stack it too high and it falls, they won’t break because of their unbreakable nature. This is convenient for hospitals because it minimises breakage costs in terms of time taken to clean it up and replacing the crockery.

If patients accidentally drop the plates or cups on the floor because of sudden spasms or pain, the nurse can focus on the patient first then simply pick up the crockery. There is no added risk element that comes with broken glass products. Cuts are also minimised as a result. Polycarbonate crockery thus cuts down cost of breakages, clean up of broken parts, as well as cuts caused by the broken crockery.

Polycarbonate catering equipment conforms to the industrial standards for the health care sector meaning that it is made for the hospital industry. It is designed to be hardwearing, beautiful yet functional. In addition, it is dishwasher safe, microwave friendly and durable. It keeps costs low and helps the hospital catering department be more efficient.

CaterWeb stocks a full range of commercial kitchen products and we even offer free demonstrations as well as hands on training if necessary. Visit our website to access our online store or alternatively we welcome you to visit our new showroom.

Catering Equipment for a Pizza Restaurant

Pizzas are a favourite fun meal for kids and adults alike. There’s just something about a good pizza that makes you feel joyful and like nothing else matters. Pizza restaurants have big shoes to fill when comes to delivering wonderfully deliciously pizzas that their customers will fall in love with. Therefore, they need to have the right catering equipment to fulfil the demanding orders.

· Ankor Dough Roller

The base for this delicious meal is made of dough. If your restaurant is very busy you will need to consider a Dough Roller to prepare the dough while you tend to other tasks in the kitchen. The Ankor Dough Roller Machine is precision engineered to create flat dough up to 400 millimetres wide and 1 to 5 millimetres thick.

· Salvadore Pizza Ingredient Fridge

If your restaurant is set up for customers to select their own toppings then the Salvadore Pizza Ingredient fridge will be ideal. It stores and displays the toppings in a cool yet well-lit fridge. It is portable so you can move it wherever you prefer and it has a glass sneeze guard for hygiene purposes.

· Anvil Pizza Oven

Once you’ve prepared the dough and the toppings the next step will be to bake it. There are a variety of Anvil Pizza Ovens to choose from and the one you decide on will depend on your daily requirements. There are options which include digital conveyors, single decks, 2 trays, 3 trays, 4 trays, as well as gas ovens.

· Pizza Shovel

You need to be able to remove the hot contents from the oven without damaging the shape. A large square Pizza Shovel is perfect for sliding and lifting it safely and neatly.

· Pizza Cutter

If you’ve ever tried to slice this round cheesy dish with a knife you will have noticed that it does not give you smooth slices. A Pizza Cutter with its round blade design rolls over and slices each piece perfectly.

· Round Pan

Obviously a pizza is made in a circular shape so a round pan would be ideal. You can choose different sizes such as 200, 250 or 300 millimetres diameters. These sizes will give you consistency in the small, medium and large sizes as indicated on the menu.

Every restaurant has its own unique requirements and preferences when it comes to catering equipment. But if you want to stay ahead of the competition you have to invest in quality specialized catering equipment that is specific to your menu and the dishes that you prepare. That way you will have better control over the menu meals and can manage the kitchen and restaurant more efficiently.

CaterWeb stocks a full range of commercial kitchen products and we even offer free demonstrations as well as hands on training if necessary. Visit our website to access our online store or alternatively we welcome you to visit our new showroom.

Catering Equipment: Cost Saving Tips

For caterers and restaurants, catering equipment and the food industry in general can be costly. Everything costs money from the staff and the catering equipment to the food items and appliances. It is essential that, as a caterer or restaurateur, that you know how to work with your finances so that your business can prosper.

Here are a few cost saving tips for your catering business or restaurant.

  • Monitor the hours that your staff work. Negligent or rebellious staff members may take advantage of the time factor by working slower than they should. Consequently, they don’t get all the work done within the working day and request over time.
  • Keep track of all food items that are purchased and used. Once your business is established you will know more or less how much of a certain food item you require. The next time you order that product, you can order the correct quantity instead of too much. For example, if you use 50 kilograms of sugar in one week, then your next sugar order should be for this quantity and not twice as much.
  • Prepare some foods in advance. Peel the potatoes or dice the vegetables in the morning before the day gets too busy. This is a time saving routine but by doing this you are also opening yourself up to taking in more customers.
  • Monitor the portions that are prepared for each menu item. Some of your staff members may be using too much of a certain ingredient which could lead to wastage. Train your staff members to understand the portion sizes required for each menu item.
  • Keep an eye out for specials on the products you use regularly or get them at wholesale prices. For example, there may be a catering equipment sale on commercial fridges or deep fryers, or on other catering equipment that you may need. You can save a bundle if you wait for a sale.
  • Invest in an order processing system and train your staff. You need to keep track of each order that is received. Your kitchen needs to interpret that information precisely so that they can prepare the correct order. Miscommunication between the customer, the waiter and the kitchen leads to a lot of incorrect orders and losses.
  • Invite more natural light into your restaurant. Sunlight uplifts peoples’ moods so this is beneficial to your customers. To your business, it means that you use less electricity to light up the restaurant.

In the restaurant and catering business, every penny saved is a penny earned.

CaterWeb stocks a full range of commercial kitchen products and we even offer free demonstrations as well as hands on training if necessary. Visit our website to access our online store or alternatively we welcome you to visit our new showroom.

Catering Equipment for Hospitals and Correctional Services

Working in the service industry, namely in a hospital or correctional services facility, is quite demanding, especially when you have to serve people who did not necessarily elect to be there. As a result, there is a lot of damaged catering equipment which puts pressure on such institutions when it comes to financing.

Hospitals and correctional services would require reliable and hard-wearing catering equipment in order to be sustainable. Polycarbonate products are tough and virtually unbreakable. Here is a list of polycarbonate catering equipment that could benefit these institutions.

· Dinnerware

Plates and saucers are the most commonly used on a daily basis. It is used for serving lunch and dinner every day. As they are used so often the possibilities of them falling or breaking is quite high. In hospitals, some patients may not be in full control of their limbs and this could lead to plates and saucers falling and breaking. In correctional services institutions, some people may be unruly and deliberately cause breakages. With Polycarbonate Dinnerware if the plates or saucers fall on the floor they won’t break. It will only be the mess caused by the food that needs to be cleaned up.

· Cups and Plastic Glasses

A shaking hand or arm could be the reason why a cup or glass falls and breaks. A patient in a hospital may be recovering from an illness or an accident that has left them weak. This is out of their control, therefore Polycarbonate Cups and Plastic Glasses are ideal. In correctional services institutions glass, in general, can be quite dangerous as the people may use it as a weapon by breaking the cup or glass to expose sharp edges.

· Plate Cover

It is always a good idea to keep food dishes covered whilst taking it to the recipient. A plate cover keeps the heat contained as well as keeps the germs out. As the dish is being transported on the trolley from the kitchen to the recipient’s room, the food could get exposed to different air born germs. Keeping the food covered is hygienic. In addition, it is more practical if the plate cover is made of polycarbonate to prevent any damage to it.

· Caraf with Lid

Usually patients will request water. Serving it in a Polycarbonate Caraf with Lid is practical because it will keep the water contents covered.

Hospitals and correctional service institutions can benefit greatly from using polycarbonate catering equipment because it is tough, virtually unbreakable, and easy to clean.

CaterWeb stocks a full range of commercial kitchen products and we even offer free demonstrations as well as hands on training if necessary. Visit our website to access our online store or alternatively we welcome you to visit our new showroom.